Background
Wayne runs a lead generation agency that provides health coaches and marketing agencies with a done-for-you lead generation funnel through their website. His service is designed to eliminate the time-consuming process of testing and optimizing marketing strategies, allowing his clients to focus on serving their customers instead of constantly tweaking their marketing efforts.
Despite having strong systems in place to deliver results, Wayne faced a major challenge: he wasn’t attracting enough clientele to grow his agency. His previous experiences with marketing companies had been disappointing, often falling short of delivering the consistent and high-quality leads he needed to scale.
To solve this, Wayne turned to Conversionly for a proven, scalable system that would bring him a steady flow of high-quality leads and appointments.
The Challenges
Wayne’s main obstacles were:
Inconsistent lead flow – He had a strong service offering but lacked the volume and consistency of leads to grow his agency.
Poor past experiences with marketing companies – Previous agencies failed to deliver results, leading to frustration and wasted resources.
Needed a predictable way to acquire new clients – Without a scalable and repeatable lead generation strategy, Wayne’s business growth was stagnating.
Process & Strategy
To address Wayne’s challenges, Conversionly implemented a data-driven, systematic approach:
- Offer Optimization & Messaging Alignment
Conversionly worked with Wayne to refine his offer to resonate with health coaches and marketing agencies.
Clear, compelling messaging was developed to differentiate his agency and increase conversion rates.
- Paid Advertising & Lead Generation Funnel
High-performing Facebook & Instagram ad campaigns were launched to drive targeted traffic.
A custom-built funnel was designed to streamline the lead qualification and booking process.
- Appointment Booking System & Follow-Up Automation
A structured appointment booking system was put in place, ensuring seamless scheduling.
Automated lead nurturing sequences (SMS & email) were implemented to increase engagement and reduce no-shows.
- Performance Optimization & Scaling
Ads were continuously monitored and optimized to reduce cost-per-lead (CPL) and improve appointment show-up rates.
A balance between lead volume and quality was maintained, ensuring that Wayne’s sales calls were filled with high-intent prospects.
Results
Wayne’s results were immediate and impactful:
Leads started coming in just 7 days after launching
11 booked appointments in the first week with a 60% show-up rat
Within the first 30 days:
192 total leads
73 high-quality booked appointments
38% appointment booking rate
4 new sales closed
Wayne went from struggling with inconsistent lead flow to a predictable system generating leads and sales every month. The combination of a refined offer, dialed-in ad campaigns, and a structured follow-up system allowed him to consistently book high-quality sales calls and close new clients.
