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Thang

Software Engineering Coach
Thang, a coaching business owner in the software engineering space, struggled with zero leads, ineffective ads, and weak copy. In just 30 days, Conversionly helped him generate 668 leads at only $8.71 per lead using a proven lead-generation system. By optimizing his offer, refining his messaging, and launching a data-driven ad strategy, Thang now has a predictable and scalable marketing machine fueling his business growth.

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Thang

How Thang Generated 668 Leads in 30 Days

Background

Thang operates in the Coaching & Education industry, helping software engineers land their dream jobs within three months—without ever having to apply. While his program was transformational, he struggled to reach the right audience.

 

Challenges & Goals

Before working with Conversionly, Thang faced three critical issues:

 

  • Zero Lead Flow – His business had no reliable system to generate leads, making it difficult to scale.

  • Ineffective Advertising – His existing ad campaigns were either underperforming or completely missing the mark.

  • Unpolished Copy & Messaging – The messaging in his ads and funnel lacked clarity, making it difficult to attract and convert the right prospects.

 

His goal was clear: to build a high-converting marketing system that consistently brought in leads and potential students at a profitable cost.

 

Process & Strategy

We implemented Conversionly’s proven “Lead-to-Close” framework, focusing on three key pillars:

 

  • Cold Proven Offer Optimization

    • Restructured Thang’s messaging to make his offer more compelling and irresistible to his ideal audience.

    • Positioned his program as the ultimate solution for software engineers looking for job security and higher pay.

 

  • Dialed-In Lead Generation Strategy

    • Launched a targeted ad campaign designed to attract high-quality leads, rather than unqualified prospects.

    • Implemented a mix of direct-response copy and engaging creative to drive action.

 

  • Media Buying & Funnel Optimization

    • Built a structured, conversion-optimized funnel to turn leads into booked appointments.

    • Installed a data-driven media buying approach to continuously monitor, optimize, and scale ad performance.

 

Results

Thang saw massive improvements within just 30 days:

 

  • 668 total leads generated

  • $8.71 cost per lead – an outstanding CPL for the coaching industry

  • Consistent lead flow, allowing for predictable business growth

 

By applying Conversionly’s strategies, Thang went from struggling with inconsistent marketing to running a scalable lead-generation system that continues to fuel his business growth.

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