Background

Russ is a dedicated fitness coach specializing in body and health transformation. Through his online coaching platform, he offers a private mastermind coaching group, weekly accountability calls, and one-on-one coaching to help his clients achieve sustainable fitness results.

Before working with Conversionly, Russ had a strong coaching program but lacked a reliable way to attract and convert leads at scale. He was looking for a system that could consistently generate high-quality leads and turn them into booked appointments while ensuring his time was spent coaching rather than chasing leads.

Challenges & Goals

Like many fitness coaches, Russ faced the challenge of inconsistent lead flow. Prior to launching paid advertising, he relied primarily on organic methods such as word-of-mouth, social media engagement, and referrals. While these methods brought in clients, they weren’t scalable or predictable.

His key challenges were:

• Lack of a scalable lead generation system – He needed a way to attract new clients beyond word-of-mouth.

• Inefficient appointment booking process – He had no automated system in place to ensure a steady stream of appointments.

• High dependency on organic outreach – Without a structured advertising strategy, growth was slow and unpredictable.

Russ’ goal was clear: create a streamlined, scalable system that could bring in consistent leads and booked appointments so he could focus on coaching and closing sales.

Process & Strategy

Conversionly implemented a proven lead-to-close system designed specifically for service-based businesses like Russ’ coaching program. The strategy included:

• High-Converting Ad Campaigns: A well-structured ad strategy was launched, featuring compelling messaging that resonated with Russ’ target audience—people looking for body and health transformations. The ads highlighted his unique coaching model, success stories, and the benefits of joining his program.

• Optimized Funnel for Self-Booking: Instead of manually chasing leads, we implemented a conversion-optimized funnel that guided prospects from clicking the ad to scheduling an appointment. This included a structured landing page, lead capture form, and an automated calendar booking system.

• Lead Nurturing & Follow-Up Sequences: Once leads entered the system, an automated follow-up cadence consisting of SMS, emails, and calls was put in place. This ensured that leads stayed engaged, and warm prospects were moved efficiently through the funnel to a booked appointment.

• Data-Driven Media Buying & Optimization: To keep costs down and maximize lead flow, ad performance was monitored and optimized in real time. This allowed us to adjust targeting, tweak messaging, and scale successful campaigns without wasting budget on underperforming ads.

Results

Russ saw instant traction within the first week of launching ads:

• A consistent flow of leads and booked appointments started coming in.

• The very first sale was closed within days of launching the campaign.

• By week four, the results had skyrocketed:

  • 439 leads generated

  • $28.58 cost per lead

  • 72 booked appointments

With a steady pipeline of leads and appointments, Russ was able to focus on closing sales and delivering exceptional coaching, rather than constantly hunting for new clients.