Background
Robert runs a business specializing in Near-Field Communication (NFC) services, providing digital business cards and NFC solutions tailored for dealerships and large sales organizations. His company offers a streamlined and modern approach to networking, helping businesses leverage NFC technology for more efficient lead generation and client engagement.
While Robert’s closing rate was strong, his biggest challenge was scaling lead generation; he needed a steady and predictable influx of leads to maximize his sales potential.
Challenges & Goals
Before working with Conversionly, Robert faced a critical challenge:
Inconsistent Lead Flow: His business needed a scalable system to generate a high volume of qualified leads without relying solely on referrals or organic outreach.
Need for Self-Booking Appointments: His sales process required a high percentage of inbound, self-scheduled appointments to keep operations efficient.
Cost-Effective Advertising Strategy: He wanted to ensure a low Cost Per Lead while maintaining lead quality.
His goal was clear: flood his pipeline with high-intent leads while keeping acquisition costs manageable.
Process & Strategy
To help Robert rapidly scale his lead generation, we implemented our proven Lead-to-Close system, which included:
High-Converting Paid Advertising Strategy
We built and optimized direct-response ad campaigns across multiple platforms.
Focused on authoritative spokesperson ads and social proof-driven creatives to increase trust and engagement.
Targeted dealership owners and large sales teams with laser-focused audience segmentation.
Custom Self-Booking Funnel
Implemented a frictionless booking system, ensuring a seamless journey from ad click to scheduled appointment.
Optimized landing pages with clear messaging and value-driven CTAs to maximize conversions.
Lead Nurturing & Follow-Up System
Automated SMS and email sequences to engage leads immediately after they expressed interest.
Live appointment setters to personally follow up, increasing engagement rates and reducing no-shows.
Real-Time Optimization & Ad Scaling
Analyzed campaign performance daily to adjust targeting, refine creatives, and lower CPL.
Quickly scaled high-performing ads, leading to rapid lead volume growth while keeping acquisition costs low.
Results
Robert saw massive success in less than 30 days, including:
755 high-quality leads generated.
150 self-booked sales appointments from interested prospects.
$14.79 Cost Per Lead, making his campaign highly cost-effective.
Several conversions into paying clients, boosting revenue significantly.
By implementing a scalable, automated lead generation system, Robert was able to flood his pipeline with high-quality leads and turn booked appointments into paying clients. His success showcases the power of a well-executed lead gen and appointment-setting strategy, proving that even businesses with strong sales teams need a predictable and scalable way to acquire leads.
