Background

Rebecka operates in the health & wellness industry, specializing in myofunctional therapy, a unique form of exercise therapy for the tongue and face, combined with massage techniques for the intraoral complex. Unlike many providers in her field, Rebecka runs a fee-for-service model, which means she does not work with insurance. This positioned her as a premium provider but also presented unique challenges in attracting and converting clients.

Before working with Conversionly, Rebecka faced several roadblocks:

• Lack of Education in the Market – Many potential clients didn’t understand the value of myofunctional therapy.

• Pricing Barrier – Without insurance coverage, her services seemed too expensive for many referral-based leads.

• Marketing Skepticism – Past experiences with marketing companies had left her distrustful of advertising efforts.

Rebecka knew she needed a scalable and predictable way to bring in clients without relying solely on referrals. She wanted an approach that would educate prospects, attract high-quality leads, and ultimately convert them into paying customers.

Challenges & Goals

Rebecka’s primary challenges stemmed from the education gap in her industry and the pricing concerns from potential clients. Without a strategy to warm up leads, she struggled to communicate the true value of her services before cost became an objection.

Her main goals included:

• Generating consistent, high-quality leads instead of relying on word-of-mouth referrals.

• Educating potential clients on the benefits of myofunctional therapy to improve conversions.

• Overcoming pricing resistance by demonstrating the tangible results of her services.

• Finding a marketing partner she could trust to help her scale.

Process & Strategy

Conversionly implemented a structured, data-driven approach to tackle Rebecka’s challenges. Using proven marketing and sales models, we designed a high-converting funnel that streamlined the client journey from awareness to appointment.

Key Steps Taken:

1. Cold Offer Optimization
   

   • Created a compelling value-driven offer that framed myofunctional therapy as a necessity rather than a luxury.

   • Focused on solving pain points rather than just listing services.

   • Crafted messaging that clearly communicated the long-term health benefits of her treatments.

2. Lead Generation & Paid Ads
   

   • Launched highly targeted Facebook & Instagram ads to reach ideal clients.

   • Focused on awareness-based messaging to educate potential leads before presenting an offer.

   • Used objection-handling ad creatives that preemptively addressed concerns about pricing and insurance.

3. Self-Booking Funnel
   

   • Designed an intuitive landing page optimized for lead capture and appointment scheduling.

   • Integrated a video sales letter (VSL) to build trust and educate visitors before they booked.

   • Included testimonials and case studies to reinforce credibility and perceived value.

4. Lead Nurturing & Follow-Up
   

   • Implemented a multi-channel follow-up system (SMS & email) to engage leads who didn’t book immediately.

   • Deployed a mix of educational content and urgency-driven messaging to keep potential clients engaged.

   • Used automated reminders to reduce no-shows and improve appointment attendance rates.

5. Sales Optimization & Show Rate Strategy
   

   • Provided pre-consultation education to ensure that leads were fully aware of the value before their appointment.

   • Used personalized appointment confirmations to increase commitment and reduce drop-offs.

By implementing these strategies, we built a predictable and scalable client acquisition system that allowed Rebecka to increase revenue without increasing workload.

Results

The results were immediate and impressive. Within just 30 days of launching her new marketing system, Rebecka saw remarkable success:

• 45 leads generated

• 21 booked appointments

• $19,000 in revenue from new clients

• Only $1,319.64 in ad spend

• Return on Investment (ROI): 1,340% ($19,000 revenue on $1,319.64 spend)

Not only did the campaign deliver an exceptional return on ad spend (ROAS of 1:14), but it also restored Rebecka’s trust in marketing.

Rebecka’s case proves that even in niche industries with pricing barriers, the right lead generation and education-based marketing strategy can drive consistent and predictable results. By shifting from word-of-mouth dependency to a proactive client acquisition model, she now has a scalable and sustainable way to grow her business.