Background

Patrick runs a premium landscape lighting design and installation business in the home services industry. With a strong focus on creating high-quality lighting solutions for residential and commercial properties, he wanted to attract more leads and turn them into paying customers.

However, like many service-based businesses, Patrick struggled with two critical issues:

• Generating consistent, high-quality leads

• Implementing an effective follow-up system to convert inquiries into booked appointments

Despite offering a top-tier service, his business growth was being held back by inconsistent lead flow and a lack of structured follow-up processes. That’s when he decided to partner with Conversionly to implement a proven lead generation and appointment booking system.

Challenges & Goals

Patrick’s primary challenge was getting enough leads while ensuring that potential customers actually followed through to book consultations. His lead generation was inconsistent, and many of the inquiries that came in never turned into booked jobs due to a weak follow-up strategy.

His goals included:

• Increasing the number of leads coming in each month

• Improving his follow-up process to prevent lost opportunities

• Boosting his appointment booking rate to secure more paying clients

Patrick needed a scalable, predictable system that didn’t just generate leads but also ensured they converted into actual bookings.

Process & Strategy

Using Conversionly’s 7 Proven Marketing & Sales Models, we implemented a two-part strategy tailored to Patrick’s landscape lighting business:

1. Lead Generation System

• Launched targeted paid ad campaigns to attract homeowners interested in high-end landscape lighting.

• Created a high-converting funnel to capture leads efficiently.

• Used optimized ad creatives (images and videos) designed to grab attention and highlight Patrick’s expertise.

2. Follow-Up & Appointment Booking Optimization

• Implemented a structured follow-up cadence with automated SMS, email, and call sequences.

• Integrated automated appointment reminders to increase show-up rates.

• Assigned a dedicated follow-up system to re-engage leads who didn’t book right away.

• Adjusted messaging based on human conversion tendencies, increasing responses and interest.

This multi-step approach ensured that Patrick not only got more leads but also turned them into actual booked projects—a crucial improvement that had been missing in his previous strategy.

Results

• 67 leads generated in a short period

• 16 booked clients, significantly increasing conversions

• Higher engagement from leads due to effective follow-up sequences

• More predictable growth with a structured system in place

With a steady stream of leads and a stronger follow-up process, Patrick is now seeing a higher booking rate and better conversion rates, which is putting him on a path to scaling his landscape lighting business more efficiently.