Background

Michael runs a marketing agency specializing in helping churches grow their online presence through a structured Social Media Blueprint. His agency focuses on providing digital solutions that enable churches to engage with their communities and expand their reach within 30 days. While he had a solid strategy in place, he struggled with scaling lead generation, optimizing ad spend, and ensuring a consistent flow of appointments for his services.

Before working with Conversionly, Michael relied on organic methods and inconsistent lead sources, making it difficult to maintain predictable growth. His primary challenge was finding a cost-effective way to generate leads at scale while maintaining appointment quality and conversion rates.

Michael’s goal was clear: develop a scalable system to generate a high volume of quality leads at a low cost, leading to more booked appointments and higher conversions. He needed a streamlined, automated process that would allow him to increase efficiency and grow his agency without overextending his resources.

Challenges & Goals

Before partnering with Conversionly, Michael faced the following challenges:

• Unpredictable lead generation – He struggled to consistently attract churches that needed his services.

• High cost per lead – Previous marketing efforts led to expensive leads, making it difficult to maintain a profitable acquisition cost.

• Inconsistent appointments – Even when leads were generated, there was no structured system to ensure they turned into booked calls.

• Scaling issues – Without a predictable process, his agency couldn’t grow efficiently.

Michael’s goal was to build a system that:

• Delivered high-quality leads at a low cost per lead.

• Ensured a steady stream of booked appointments.

• Created a repeatable, scalable lead-to-client pipeline for his agency.

Process & Strategy

To help Michael achieve his goals, Conversionly implemented a structured marketing and sales framework based on proven lead generation, nurturing, and sales optimization models. The approach included:

• Cold Proven Offer & Optimized Ad Strategy
  

  • Refined Michael’s messaging to create a more compelling and targeted offer for churches.

  • Developed high-converting ad creatives and copy designed to resonate with church leaders.

  • Implemented direct-response paid advertising to reach the right audience effectively.

• Lead Generation & Funnel Optimization
  

1. • Built a customized lead generation funnel that simplified the process of capturing leads.

   • Implemented an automated follow-up system to nurture leads and move them toward booking appointments.

   • Created pre-qualified lead forms to ensure that only highly interested prospects moved forward in the funnel.

• Automated Appointment Booking System
  

1. • Integrated self-booked appointment technology, allowing interested churches to schedule calls directly.

   • Applied proven show-rate strategies, such as automated reminders and personalized follow-ups, to increase attendance rates.

• Lead Nurturing & Conversion Optimization
  

  • Designed a strategic follow-up cadence combining automation and personal outreach.

  • Crafted persuasive messaging sequences to warm up leads before their booked calls.

  • Ensured that conversion-focused touchpoints were in place to maximize sales opportunities.

Results

Within just 30 days, Michael’s agency achieved outstanding results:

• 195 new leads generated using paid advertising.

• Cost per lead of only $14.01, significantly lower than industry averages.

• A steady flow of booked appointments, creating a predictable pipeline for his agency.

• High conversion rates, allowing Michael to scale his agency with confidence.

By implementing Conversionly’s systems, Michael transformed his agency’s lead generation and sales process, positioning his business for long-term, sustainable growth.