Background

Mark, a seasoned dental coach, specializes in helping dentists who own their own practice implement effective business systems to scale their revenue. His business operates in an online mastermind format, where he provides strategic guidance to dental professionals looking to optimize their operations, marketing, and patient acquisition.

Before working with Conversionly, Mark faced a major hurdle—his sales funnel and systems were underdeveloped. Despite having valuable insights and a strong client base, he struggled with building a predictable lead generation and sales process. His existing systems were basic at best, leading to inconsistency in lead flow, sales appointments, and conversions.

Mark needed a structured, scalable system to bring in high-quality leads and appointments consistently—one that would allow him to focus on coaching rather than constantly chasing new clients.

Challenges & Goals

• Underdeveloped Funnel & Systems: Mark’s sales funnel lacked the automation and structure needed to scale effectively.

• Inconsistent Lead Flow: His lead generation process was unpredictable, leading to gaps in his appointment calendar.

• Missed Revenue Opportunities: Without a well-optimized sales process, Mark was leaving potential clients on the table.

• Desired Outcome: Mark wanted a high-converting sales system that could bring in a steady stream of qualified leads and booked appointments, allowing him to close more deals without spending all his time prospecting.

Process & Strategy

Using Conversionly’s proven methodology, we implemented a full-scale marketing and sales system designed for high-ticket coaching programs like Mark’s.

Step 1: High-Converting Lead Generation System

We built a lead generation strategy focused on attracting dentists actively seeking coaching solutions:

• Optimized Paid Advertising: We launched a targeted Facebook & Instagram ad campaign to generate high-intent leads.

• Cold-Proven Offer & Messaging: The ads positioned Mark’s program as the ultimate solution for practice growth, leveraging pain points and success stories.

• Data-Driven Optimization: We continuously monitored ad performance to ensure a strong return on investment (ROI).

Step 2: Automated Funnel & Booking System

Once leads showed interest, they were guided through a seamless, automated sales funnel:

• Customized Landing Page: Designed to pre-qualify leads and encourage self-booked appointments.

• Video Sales Letter (VSL): Educated prospects on Mark’s unique coaching framework and how it could transform their dental practice.

• High-Quality Appointment System: Implemented a lead nurturing process using email and SMS follow-ups to maximize show-up rates.

Step 3: Conversion & Sales Optimization

With leads flowing into Mark’s system, we focused on increasing his close rate:

• Pre-Sales Qualification: Leads were vetted before booking, ensuring they were a good fit for Mark’s program.

• Follow-Up Sequences: Automated reminders and personalized messages boosted appointment attendance.

• Consultation Call Strategy: Mark was provided with a structured sales script to increase conversions during calls.

Results

Within just 4 weeks, Mark saw game-changing results: 

• 177 leads generated at a cost of $25.59 per lead

• 25 high-quality appointments booked

• 5 conversions into sales, bringing in $30,000 in revenue

By implementing Conversionly’s battle-tested strategies, Mark transformed his lead generation process and built a predictable revenue model—allowing him to scale his coaching business without the guesswork.