Background

Brandon, a dedicated health and wellness coach, runs a 16-week, 1-on-1 online coaching program focused on nutrition, exercise, and accountability. His mission is to help clients achieve sustainable health transformations through personalized guidance and education. However, despite his expertise and the value of his program, he struggled to generate enough leads and convert them into paying clients. Relying on inconsistent marketing efforts, he needed a predictable system to bring in qualified leads and book appointments at scale.

Brandon set a clear goal: consistently generate $15K–$20K months using paid ads. He knew that with the right system in place, he could turn his passion into a thriving, sustainable business. That’s when he turned to Conversionly for help.

Challenges & Goals

Brandon faced two major hurdles that were preventing him from scaling his business:

Lead Generation Struggles – He lacked a reliable system to attract high-quality leads who were genuinely interested in his coaching program. Word-of-mouth and organic marketing efforts weren’t producing consistent results.

Low Appointment Volume & Conversions – Even when he did get leads, many weren’t booking calls or converting into paying clients. He needed a structured process to nurture leads and ensure they showed up ready to buy.

Revenue Inconsistency – Without a steady stream of new clients, his income fluctuated month to month. He wanted a scalable, paid advertising system that would allow him to hit $15K–$20K months predictably.

Process & Strategy

To help Brandon achieve his goal, we implemented a proven marketing and sales system designed to generate high-quality leads, increase appointment bookings, and improve conversions.

• Cold Proven Offer & Positioning – We refined his messaging to create an irresistible offer that resonated with his ideal clients. The focus was on clear transformations (e.g., sustainable weight loss, muscle gain, improved health) rather than just generic coaching.

• Lead Generation System – We launched a paid ad campaign designed to attract engaged prospects. Using a mix of Facebook and Instagram ads, we drove targeted traffic to a high-converting funnel where leads could opt in for a free consultation.

• Self-Booked Appointment System – We optimized the funnel to maximize self-booked appointments, reducing friction and ensuring leads were ready to commit when they got on a call.

• Automated Lead Nurturing & Follow-Up – Since only 60% of appointments typically come from self-booking, we implemented an automated follow-up system to engage the remaining leads via SMS, email, and retargeting ads, turning more cold leads into warm prospects.

• Sales Process Optimization – We helped Brandon refine his sales call structure to increase close rates and ensure leads were ready to invest in his coaching program.

Results

In just 4 weeks, Brandon saw transformational results from his paid ads strategy:

• 557 leads generated at an average of $12.31 CPL

• 133 booked appointments (23.8% lead-to-appointment rate)

• $10,000 collected in cash in the first month

• $15,000 in total contracted revenue

Brandon went from inconsistent lead flow to a structured, high-performing client acquisition system—laying the foundation for predictable $15K–$20K months. He was thrilled with the results and eager to scale further.

By implementing a scalable lead generation and sales system, Brandon was able to turn paid ads into a predictable revenue engine for his health and wellness coaching business. In just one month of testing, he saw huge improvements in lead volume, appointment bookings, and revenue.

With a strong foundation in place, Brandon is now positioned for long-term growth, allowing him to focus on what he does best: helping clients transform their health and lives.