Background
Amos is a dedicated Health & Wellness Coach who specializes in holistic health transformation through his HealthAwake programs. Amos was looking to scale his practice by attracting consistent, high-quality leads.
Before working with Conversionly, Amos faced challenges with lead generation. He relied heavily on organic methods and referrals, which were unpredictable and not scalable. Despite offering a premium service, he struggled to book enough quality sales calls to sustain and grow his business.
Challenges & Goals
Like many health coaches, Amos found that:
Referrals alone were inconsistent, making it difficult to predict revenue.
Organic marketing efforts were time-consuming and not yielding enough leads.
Lack of a scalable ad strategy limited his ability to reach his ideal audience.
Booking sales calls was a challenge, as many leads weren’t converting into actual appointments.
Amos needed a predictable system that would generate qualified leads, nurture them through an optimized funnel, and increase booked appointments—all while keeping acquisition costs manageable.
Process & Strategy
Using our proven Lead-to-Close system, we helped Amos:
Develop a High-Converting Ad Strategy
Crafted compelling ad creatives tailored to his target audience.
Launched direct-response ads focusing on the transformation his program delivers.
Ran split tests to optimize ad performance and lower costs.
Build a Streamlined Funnel for Lead Capture & Appointments
Designed a conversion-optimized landing page that clearly outlined the program’s value.
Implemented a lead form with qualification questions to improve lead quality.
Created a self-booking system, allowing serious prospects to schedule calls instantly.
Lead Nurturing & Follow-Up
Automated a multi-touch follow-up sequence using email, SMS, and retargeting ads.
Integrated personalized outreach to improve engagement and push leads to book appointments.
Provided sales process training, ensuring Amos’ team effectively closed calls.
Results
In just 4 weeks, Amos achieved:
168 leads generated from targeted ads.
30 high-quality booked appointments with engaged prospects.
A sustainable system that allowed him to scale.
By implementing a scalable strategy, optimized funnel, and a structured follow-up system, Amos saw an increment in lead flow and appointments. Now, he enjoys a consistent flow of qualified leads and sales calls, making it easier to enroll clients into his high-ticket wellness program.
