Background

Alex is the owner of a marketing agency that specializes in helping law firms and attorneys generate new clients. Like many agency owners, Alex relied on inconsistent lead sources and struggled with converting prospects into booked appointments. Despite offering a valuable service, his agency lacked a reliable system to generate and close leads, making it difficult to scale effectively.

Before working with Conversionly, Alex’s agency faced a common problem: an unpredictable pipeline. They weren’t booking enough appointments, which led to revenue stagnation and difficulty forecasting growth. Frustrated with wasted ad spend and low conversion rates, he needed a proven system to bring in high-quality leads and ensure they actually booked calls.

Challenges & Goals

• Inconsistent lead flow: Despite running ads and other marketing efforts, Alex’s agency was not generating enough appointments to sustain predictable growth.

• Low conversion rates: Many leads were either unqualified or simply not showing up for booked calls.

• Scaling challenges: Without a consistent appointment pipeline, increasing revenue and expanding the agency was a struggle.

• Inefficient follow-up process: Many prospects were slipping through the cracks due to a lack of proper nurturing and automation.

Alex needed a system that would not only generate leads but also optimize his entire sales funnel, turning more prospects into booked appointments and closed deals.

Process & Strategy

Working with Conversionly, Alex implemented a Lead-to-Close system designed to streamline and optimize the entire client acquisition process. The strategy included:

• Optimized Paid Advertising
  

  • Conversionly helped refine his ad strategy, ensuring ads targeted high-intent legal professionals rather than just generating vanity metrics.

  • Campaigns were restructured to focus on high-quality lead generation, balancing volume with lead qualification to improve efficiency.

• Conversion-Focused Funnel

  • The agency’s landing pages and sales funnel were revamped to improve opt-in rates and drive prospects to book calls.

  • A pre-qualification system was introduced to filter out low-intent leads, ensuring only serious prospects made it to the sales team.

• Automated Follow-Up & Lead Nurturing
  

  • Custom automated follow-up sequences (email, SMS, and calls) were implemented to nurture leads and drastically increase engagement rates.

  • A dedicated appointment-setting process was introduced to ensure maximum lead conversion.

• Solving the Show Rate Problem
  

  • A multi-touchpoint reminder system (texts, calls, and emails) was created to significantly reduce no-shows and increase appointment attendance rates.

  • Personalized confirmation messages helped build urgency and commitment from leads.

• Sales Process Optimization
  

  • Alex and his team received training on a structured sales call process, ensuring they could confidently close appointments.

  • Data tracking and analytics allowed for continuous tweaks and improvements to maintain high performance.

Results

After implementing the Lead-to-Close system, Alex Martino’s agency saw transformational results in just a short period:

• 5 to 8 booked appointments per day—a massive improvement from the sporadic calls before.

• An additional $4,500 per day in revenue, adding up to over $130K per month in new business.

• Significantly higher conversion rates, with leads more engaged and ready to move forward.

• Improved show-up rates, reducing no-shows and ensuring more quality conversations.

A scalable system, allowing Alex to forecast revenue and confidently expand his agency.