Background

Charlie, owner of a Brazilian Jiu-Jitsu studio, was struggling to manage incoming leads efficiently. As a business owner passionate about martial arts, he found himself handling all inquiries personally. This led to a leaky sales funnel, with potential members slipping through due to lack of structured follow-up. While his studio had a steady stream of new sign-ups through word-of-mouth and limited marketing efforts, he knew there was untapped potential if he could implement a more effective system.

Charlie sought a solution that could help him streamline his lead management, increase conversions, and ultimately grow his membership base in a sustainable way.

Challenges & Goals

Before working with Conversionly, Charlie’s studio faced several operational and marketing challenges:

• Inefficient Lead Handling – Every lead required his personal attention, making it difficult to follow up consistently.

• Missed Opportunities – Without a structured system, potential students were falling through the cracks.

• Unscalable Growth – With only 10-12 new members per month, the studio’s growth was limited.

• Need for a Proven System – He was looking for a repeatable and scalable approach to drive more memberships without increasing his personal workload.

His primary goal was to implement an automated lead nurturing and sales process that would allow him to increase sign-ups without having to personally oversee every step.

Process & Strategy

Conversionly implemented a customized Lead-to-Close system, leveraging key strategies from their proven marketing and sales playbook:

• Automated Lead Nurturing & Follow-Up – A structured CRM system was set up to ensure every lead was contacted promptly through a combination of SMS, email, and calls, significantly reducing the number of lost leads.

• Optimized Booking Funnel – A self-booking system was integrated, allowing potential students to schedule their first class or consultation seamlessly.

• High-Quality Lead Generation – Paid ad campaigns were optimized to attract serious students, ensuring that only the best-fit leads were entering the funnel.

• Sales System Optimization – Conversionly implemented scripts and messaging that guided leads toward commitment, increasing show-up rates for studio trials.

• Ongoing Campaign Adjustments – Regular data tracking and analysis ensured the system continuously improved for maximum conversions.

This structured, automated approach allowed Charlie to focus on running his studio and delivering top-notch training—without worrying about chasing leads.

Results

The impact of implementing Conversionly’s system was immediate and dramatic:

• 2.5X Increase in Memberships – Monthly new member sign-ups jumped from 10-12 to 25-30.

• Streamlined Lead Handling – Charlie no longer had to personally manage every lead, freeing up time to focus on coaching and operations.

• Higher Conversion Rates – More structured follow-ups meant fewer lost opportunities and a higher percentage of leads turning into paying members.

Consistent Growth – Instead of unpredictable growth, the studio now had a scalable, predictable system to drive new members consistently.