Background

Neha is a dedicated sleep consultant who helps young parents teach their newborns how to sleep through the night and establish a healthy sleep schedule. As her business grew, she faced a critical challenge—she needed a consistent and scalable system for booking sales calls. Relying on organic reach and word-of-mouth was not enough to sustain the growth she envisioned. To scale her business effectively, she sought a proven lead generation and sales strategy.

Challenges & Goals

Before working with Conversionly, Neha’s primary struggle was generating qualified leads and getting potential clients to book calls directly onto her calendar. Without a predictable system, she found herself spending too much time trying to attract new clients rather than focusing on serving them. Her key challenges included:

• Inconsistent lead flow – No reliable process for attracting new prospects.

• Low appointment volume – Struggled to get parents to book discovery calls.

• Lack of automation – Needed a streamlined system to convert interest into actual sales calls.

• High time investment – Spending too much time manually engaging potential clients.

Neha’s goal was clear: she wanted a scalable, automated process to generate leads and self-booked appointments, allowing her to focus on helping parents rather than chasing prospects.

Process & Strategy

Conversionly implemented a multi-step lead generation and sales funnel strategy designed to attract and convert ideal clients efficiently. Using proven models for service-based businesses, the process included:

1. Creating an Irresistible Offer – Positioned Neha’s sleep coaching program as the ultimate solution for parents struggling with newborn sleep issues.

2. Paid Advertising for Lead Generation – Launched highly targeted ads to attract parents interested in sleep coaching.

3. Optimized Booking Funnel – Designed a seamless funnel where leads could easily schedule calls after engaging with the initial offer.

4. Automated Follow-Up System – Implemented personalized follow-up sequences (emails & SMS) to nurture leads and maximize conversions.

5. Show-Up Rate Strategies – Deployed strategic reminders and confirmations to ensure a high percentage of booked calls actually showed up.

This structured approach ensured Neha’s calendar was consistently filled with high-quality prospects without requiring her to manually chase leads.

Results

Within just 23 days, Neha saw incredible results:

• 295 leads generated at a cost of $4.31 per lead.

• 54 self-booked appointments, ensuring a strong pipeline of potential clients.

• A fully automated system that would continue bringing in qualified leads beyond the initial campaign.

This predictable system not only helped her book calls effortlessly but also positioned her business for long-term growth.