Background

Skyler runs a staffing and recruiting company that specializes in hiring door-to-door salespeople for the pest control industry. His primary focus is recruiting returned missionaries from the Church of Jesus Christ of Latter-day Saints, leveraging their work ethic and motivation to succeed in sales.

Initially, Skyler’s marketing strategy was working well, generating high-quality leads and strong conversion rates. However, as Facebook introduced new advertising policies, his once-thriving ad campaigns took a massive hit, significantly reducing his lead flow and making it difficult to scale. He needed a consistent and unlimited source of motivated sales recruits to keep his business growing.

Challenges & Goals

Skyler’s main challenge was ad performance deterioration due to Facebook’s changing rules. His previous strategies that once worked well became ineffective, making it difficult to reach his ideal audience—returned missionaries who were money-hungry and ready to work.

His goals were:

• Revive his lead flow after Facebook’s changes.

• Generate a steady, scalable pipeline of high-quality recruits.

• Lower CPL and CPA while maintaining high appointment quality.

• Build a predictable system to keep his recruiting process running at full capacity.

Process & Strategy

To overcome these challenges, Conversionly implemented a multi-step recruiting system optimized for high-volume, quality lead generation. Here’s what we did:

1. Revamping Facebook Ads Strategy:
   

   • Adjusted targeting parameters to align with Facebook’s new guidelines.

   • Focused on audience segmentation to specifically reach returned missionaries with a high likelihood of converting.

   • Used compelling ad creatives that spoke directly to their desire for financial success.

2. High-Converting Funnels & Qualification Process:
   

   • Designed a streamlined funnel that filtered out unqualified candidates while maximizing conversion rates.

   • Implemented pre-qualification steps to improve lead quality before booking appointments.

   • Leveraged video-based education to set expectations and reduce no-shows.

3. Automated Follow-Up & Lead Nurturing:
   

   • Set up a multi-channel follow-up system using SMS, email, and phone calls to ensure high engagement.

   • Implemented a lead scoring system to prioritize high-potential recruits for Skyler’s team.

   • Used personalized messaging to keep leads engaged and excited about the opportunity.

4. Optimization & Scaling:
   

   • Constantly monitored ad performance, adjusting creative and copy based on real-time data.

   • A/B tested messaging to find the most effective ways to resonate with potential recruits.

   • Gradually scaled the budget while keeping CPL and CPA low, ensuring cost efficiency without sacrificing quality.

Results

The new system delivered results almost immediately:

• 195 leads generated within the first 4 weeks.

• 54 booked appointments with high-quality candidates.

• 63% booking rate, indicating strong engagement and interest.

• Low CPL and CPA, ensuring a cost-efficient recruiting system.

Skyler now has a predictable, scalable lead generation process, ensuring he never runs out of motivated recruits. With Conversionly’s strategy, he’s able to consistently find, qualify, and book top-tier door-to-door salespeople without ad performance disruptions.