Background
Pedro runs a Lead Generation Agency that specializes in helping outpatient clinic owners acquire new patients using scalable and predictable acquisition processes. Before working with Conversionly, Pedro faced a common challenge in the lead generation space: delivering high-quality, consistent leads to his clients.
His agency needed a system that could not only generate leads efficiently but also convert them into booked appointments and paying customers—without relying on outdated methods like cold calling or manual outreach.
Challenges & Goals
Pedro’s primary struggle was ensuring that his clients—outpatient clinics—received a steady stream of qualified leads that would actually convert into sales.
Before working with Conversionly, Pedro faced the following roadblocks:
Inconsistent lead generation: He needed a repeatable and scalable system to ensure a steady flow of high-quality leads.
Low conversion rates: Even when leads were coming in, the appointment and sales conversion rates weren’t where they needed to be.
Cost-efficiency concerns: He wanted to maximize return on ad spend (ROAS) and minimize acquisition costs to improve profit margins for his agency and clients.
His goal was simple: Generate predictable, high-quality leads and increase booked appointments for his clients—while keeping costs low.
Process & Strategy
Using Conversionly’s proven marketing and sales methodology, Pedro implemented a structured lead generation system that transformed his results.
Here’s how it worked:
Cold Proven Offer Development – Pedro refined his messaging to target the right outpatient clinic owners, making his offer clear, valuable, and irresistible to prospects.
Paid Advertising Strategy – Instead of relying on cold calls and outdated tactics, Pedro leveraged high-converting ad creatives and copy to attract ideal clinic owners.
Lead Qualification & Nurturing – He used automated follow-up sequences to pre-qualify leads and move them through the funnel, ensuring only serious prospects booked calls.
Optimized Sales Process – He implemented Conversionly’s proven appointment-booking system, boosting conversion rates from leads to scheduled calls.
Performance Monitoring & Optimization – Through real-time tracking and ad optimizations, Pedro fine-tuned his campaigns for maximum efficiency and lower CPL.
Results
Pedro’s testing phase alone yielded impressive numbers:
68 leads generated
12 booked appointments
2 high-ticket sales closed (valued at $13K each)
Total ad spend: $1,960
Revenue generated: $26,000
ROI: Over 13x return on ad spend
With minimal ad spend, Pedro was able to validate and scale a profitable lead generation system for his agency. His cost per lead was optimized, and his clients saw immediate results—making his services highly valuable and repeatable.
Pedro transformed his lead generation process by implementing a proven, scalable client acquisition system. His high ROI and efficient ad spend showcase the power of a structured lead generation and sales funnel—without relying on cold calling or outdated strategies.
