Background
AJ is an experienced business owner in the business development space, running a full-service agency that provides one-on-one personalized services for beauty retail store owners and aspiring entrepreneurs. His coaching program supports startups looking to establish and scale their beauty retail businesses. While AJ had built a solid foundation, he knew that to scale aggressively, he needed a predictable and holistic client acquisition system. Lacking experience in running a booked appointment marketing campaign, he turned to Conversionly to implement the Accelerator Program, ensuring a structured and high-converting funnel for lead generation, nurturing, and sales.
Challenges & Goals
Before working with Conversionly, AJ faced several roadblocks:
Inconsistent lead generation: He relied on word-of-mouth and organic outreach but lacked a scalable system to attract and convert high-quality prospects.
No automated booked appointment process: Without a structured funnel, he struggled to fill his calendar with qualified beauty entrepreneurs.
Scaling limitations: While his business had strong service offerings, there was no predictable, data-driven method to scale aggressively.
Unoptimized sales process: He needed a system that not only generated leads but also nurtured them effectively to close high-ticket deals.
His goal was clear: Implement a high-performing, full-funnel client acquisition system that would allow him to scale his coaching and DFY retail startup services profitably.
Process & Strategy
To help AJ scale efficiently, Conversionly deployed a holistic, end-to-end marketing and sales system that included:
Irresistible Offer Positioning: Refined messaging to target beauty retail entrepreneurs looking for either full-scale retail store startups or coaching for business growth.
Paid Advertising Strategy: Developed and launched a high-converting paid ad campaign optimized for lead generation and booked calls.
High-Converting Funnel Implementation: Built a self-booked appointment system with a structured qualification process, ensuring AJ’s calendar was filled with high-quality prospects.
Lead Nurturing & Follow-Up Automation: Integrated automated sequences to engage leads through email, SMS, and personalized outreach to maximize conversions.
Sales Optimization & Closing System: Implemented custom sales scripts and objection-handling frameworks, allowing AJ to close high-ticket deals efficiently.
Show-Up Rate Optimization: Used advanced strategies to reduce no-shows and increase the likelihood of conversion during booked calls.
Results
688 high-quality leads generated at a $18.73 CPL.
101 sales appointments booked, creating a strong pipeline of potential clients.
5+ high-ticket DFY retail store startup deals closed, generating over $300K in revenue.
7 additional coaching package sales at $5K each, adding $35K in coaching revenue.
Total ad spend: $12,887.63
ROI Calculation: $335,000 revenue / $12,887.63 ad spend = 26X ROI (1:26 Return on Investment).
By implementing a data-driven, fully automated client acquisition system, AJ transformed his beauty retail coaching business into a scalable revenue engine. With an ROI of 26X, he now has a repeatable and predictable method to generate leads, book sales calls, and close high-value deals effortlessly. His aggressive scaling goals are now within reach, and his business is positioned for continued exponential growth.
