Background

Nate is the founder of a marketing and business consulting firm specializing in helping Managed Service Providers (MSPs) generate more leads and close more deals. While he had a clear vision for his company, scaling his offer through Meta Ads was a challenge. He had an idea of what he wanted to do but lacked the structure, guidance, and confidence to scale his advertising efforts effectively.

Before working with Conversionly, Nate was navigating Meta Ads on his own, unsure of how to optimize his campaigns for sustainable growth. He needed a scalable and predictable system that could bring in consistent sign-ups without relying on guesswork.

Challenges & Goals

Nate faced several challenges that were holding his business back from reaching its full potential:

• Lack of a structured advertising strategy – He had no clear roadmap for scaling his offer through cold paid traffic.

• Confidence in Meta Ads scaling – Without a tested system, he wasn’t sure if increasing ad spend would lead to predictable growth.

• Conversion process inefficiencies – While he had an offer, he needed a refined lead-to-close framework to maximize ROI.

His goal was simple:

• Create a scalable and effective paid traffic strategy that would allow him to confidently increase his ad spend.

• Convert more leads into paying clients consistently while improving his overall marketing and sales system.

Process & Strategy

After partnering with Conversionly, Nate was introduced to a proven lead-to-close methodology that helped him structure, scale, and optimize his Meta Ads strategy.

• The Lead to Close Course – One of the first steps in Nate’s journey was going through Conversionly’s lead-to-close training, which he described as “the best training I’ve ever taken.” This course provided:
  

• • A scalable offer framework tailored for cold paid traffic.

  • A step-by-step approach to scaling Meta Ads efficiently.

  • A model for creating effective marketing campaigns.

• One-on-One Coaching & Optimization – Beyond the course, Nate received personalized coaching from Justin Oglesby, who helped him fine-tune his ad campaigns, optimize targeting, and increase his confidence in scaling ads.

• Scaling Paid Traffic with Predictability – With a strong foundation in place, Nate structured his ad campaigns for higher conversions, allowing him to gradually increase ad spend while maintaining consistent results.

Results

The impact of Conversionly’s strategies was immediate and significant for Tech Pro Marketing:

• Consistently averaging five new sign-ups per week for his offer.

• Each client has an average LTV of $20,000, with the potential for that number to increase as his continuity offer grows.

• Confidence to scale – He is now increasing his ad spend to double his weekly sign-ups to 10 per week.

• Stronger marketing foundation – Nate not only refined his Meta Ads strategy but also gained insight into what makes an effective and scalable business model.

Nate’s transformation from struggling to scale Meta Ads alone to confidently running a predictable and scalable ad strategy highlights the power of Conversionly’s lead-to-close system. By combining a structured framework with expert coaching, he now has a proven model to drive consistent growth in his business.

His only regret? Not working with Conversionly sooner.