Background

Cheri operates in the medical industry, licensing a software and therapy solution that helps chiropractors eliminate symptoms associated with allergies and sensitivities. Her company had just undergone a rebrand and was relaunched with a focus on hiring for lead generation and high-ticket sales. Prior to working with Conversionly, she needed a predictable system to attract qualified leads and book appointments at scale without relying on inconsistent outreach or manual marketing efforts.

Challenges & Goals

• Scaling Post-Rebrand: With a newly relaunched business, Cheri needed to establish immediate traction and credibility.

• Lead Generation Struggles: She lacked a scalable and reliable way to attract high-quality leads for her software/therapy licensing program.

• High-Ticket Sales Growth: She wanted to bring in premium clients but needed a structured approach to booking and converting sales appointments.

• Hiring for Growth: With plans to expand, she needed an efficient system that wouldn’t overwhelm her team but would allow for strategic scaling.

Process & Strategy

Conversionly implemented a Lead-to-Close Engine designed to bring in high-quality leads, nurture them effectively, and streamline the sales process. The strategy included:

1. Cold-Proven Offer & Messaging
   

   • Crafted an irresistible offer for her target audience, positioning the software/therapy as a game-changer for chiropractors.

   • Developed high-converting ad creatives and messaging to attract ideal prospects.

2. Lead Generation & Paid Advertising
   

   • Launched targeted ad campaigns to generate a steady stream of qualified leads.

   • Optimized ads to maintain an exceptional return on ad spend (ROAS).

3. Self-Booked Appointments Funnel
   

   • Built a seamless booking system to allow leads to schedule calls without manual follow-ups.

   • Integrated automation to keep leads engaged and warm before their appointment.

4. Sales Conversion System
   

   • Provided a structured call process to increase closing rates for high-ticket deals.

   • Trained Cheri’s team on handling objections and effectively moving leads through the pipeline.

Results

The results were nothing short of extraordinary in just 30 days:

• 295 leads generated from targeted advertising.

• 41 self-booked appointments with qualified prospects.

• 4 high-ticket deals closed, bringing in $144,000 in revenue.

• Only $3,183 was spent on ads, resulting in an incredible 45X ROI.

• The success was so overwhelming that Cheri had to pause her ads and hire additional staff just to handle the volume of leads and appointments.

Cheri’s case highlights how an optimized lead generation and sales system can rapidly transform a business. In just one month, she scaled her revenue, built a predictable pipeline, and created a hiring demand—all while spending a fraction of what most businesses invest in high-ticket client acquisition.