Background

Julian runs a puppy delivery and transportation business specializing in delivering healthy and certified puppies to loving homes. His company differentiates itself by offering competitive transportation costs while ensuring the highest standards for pet safety and well-being.

Before working with Conversionly, Julian relied on word-of-mouth and inconsistent lead sources to generate sales. While his service was in high demand, he struggled to find a scalable lead generation system that would bring in qualified buyers. Additionally, the lack of structured follow-up systems meant he was missing out on potential customers who showed initial interest but never followed through.

To scale his business effectively, Julian needed a reliable and cost-effective lead generation strategy that could bring in serious buyers and streamline appointment booking to maximize conversions.

Challenges & Goals

Julian faced two primary roadblocks:

1. Lack of Consistent, High-Quality Leads – He struggled to generate a steady stream of potential buyers who were actually ready to purchase a puppy. Without a reliable source of leads, revenue was unpredictable.

2. Inefficient Lead Nurturing & Follow-Up – Even when inquiries came in, Julian didn’t have an optimized follow-up system in place. As a result, many leads went cold, and he was leaving money on the table.

His main goal was to scale his business profitably by implementing a high-performing marketing system that could generate qualified leads at a low cost while also increasing his appointment rate with serious buyers.

Process & Strategy

To tackle Julian’s challenges, we implemented Conversionly’s proven marketing and sales framework:

1. High-Converting Lead Generation Campaigns
   

   • We crafted a cold-approved offer that positioned Julian’s business as the best choice for safe, reliable, and affordable puppy delivery.

   • Using targeted paid advertising, we ran direct-response lead generation campaigns optimized to attract serious puppy buyers.

   • Ads were designed to stop the scroll, using engaging visuals of happy families with their new puppies and compelling copy that highlighted Julian’s competitive pricing and safety guarantees.

2. Automated Booking & Lead Nurturing
   

   • A self-booking funnel was implemented, allowing leads to schedule appointments automatically rather than relying on manual back-and-forth communication.

   • Automated follow-up sequences (via SMS and email) nurtured leads who didn’t book right away, increasing conversions over time.

3. Optimized Cost Per Lead Strategy
   

   • Through strategic ad targeting, testing, and refinement, we optimized Julian’s cost per lead to just $3.20, ensuring he could scale profitably without overspending on marketing.

   • By focusing on quality over quantity, we helped Julian attract leads that were more likely to turn into booked appointments and sales.

Results

After implementing our system, Julian saw massive improvements in his business:

• 1,088 leads generated in just 4 weeks

• $3.20 cost per lead – extremely efficient ad spend

• 117 booked appointments, leading to a direct increase in revenue

• A fully automated follow-up system that ensures no lead goes to waste

• A consistent pipeline of serious buyers keeping Julian’s business growing and busy

Julian’s puppy delivery business went from inconsistent lead flow to a scalable, predictable sales machine. With over 1,000 leads in just one month and a low CPL, he now has a repeatable system for acquiring customers, allowing him to focus on fulfilling orders and growing his business.