Background
Kevin, a dedicated professional in the roofing services industry, wanted to help property owners find the ideal roofing solution without confusion or frustration. Despite offering high-quality service, he struggled with one of the most common challenges in his industry: securing qualified leads and appointments.
Before working with Conversionly, his lead generation efforts were inconsistent, leading to wasted time on unqualified prospects and missed revenue opportunities. He needed a predictable, scalable system to grow his business efficiently.
Challenges & Goals
Kevin faced two significant challenges:
Attracting the right kind of leads who were actively seeking roofing services.
Booking quality appointments with property owners ready to move forward.
His goal was to implement a lead generation system that would provide a steady stream of qualified, high-intent prospects, allowing him to close more deals and scale his roofing business.
Process & Strategy
To solve these issues, we implemented Conversionly’s proven “Lead to Close” system, which included:
Dialing in the Offer – Repositioned Kevin’s business to focus on residential roofing, aligning his messaging with homeowners in need of high-quality solutions.
Targeted Lead Generation Strategy – Launched a highly optimized paid advertising campaign designed to attract homeowners ready for roofing services.
Conversion-Optimized Funnel – Built a streamlined funnel to pre-qualify leads before they booked a call, ensuring only serious prospects made it onto Kevin’s calendar.
Lead Nurturing & Follow-Up – Implemented an automated follow-up system to engage leads, increasing appointment show-up rates and preventing lost revenue.
Smart Ad Spend & Optimization – With only $1,300 in ad spend, we optimized Kevin’s campaigns to maximize return on investment and generate high-value appointments.
Results
In just 21 days, Kevin saw a dramatic transformation in his business:
66 leads generated at just $19.91 per lead
16 quality appointments booked
$1,300 spent on ads
$128K in pipeline revenue
Kevin turned his business into a scalable and predictable revenue machine by shifting his focus to residential roofing and optimizing his lead generation process. With a steady stream of qualified leads and appointments, he can now close more deals and grow with confidence.
