Case Study: Camelot Chiropractic

How we helped a family chiropractic office add over $670k in revenue in 12 months.


Camelot Chiropractic is an established family chiropractic and wellness center located in Knightdale, NC.

For their marketing initiatives, the Camelot Chiropractic team wanted to achieve the following:

  • Expand their brand throughout the local communities within a 10 mile radius
  • Add 8-12 new patients per month from marketing efforts
  • Build an automated marketing system

The Process:

In Knightdale, NC, there are 7 chiropractic clinics with a total population of approx. 42,000. In the surrounding areas, there are dozens of more chiropractic care clinics. 

The average new patient special for Knightdale and the surrounding areas included an X-Ray, Chiropractic Adjustment, and Consultation for an average of $33.50.

Our approach to accomplishing the objectives Camelot Chiropractic had as well as competing with other chiropractic clinics in the area were comprised of the following services:

  • Website Redesign
  • Lead Generation Campaign
    • Facebook Advertising
    • Google Adwords Advertising
    • Landing Page Development
    • Content Development
    • Custom Conversion Tracking
    • Call Tracking
  • Sales Automation System
    • Automated Scheduling
    • Lead Notification System
    • Lead Nurturing Campaign

The Results:

716 Calls and 596 Lead Form Submissions
  • Timeline: 12 Months 
  • Total Ad Spend: $22,973
  • Total Leads: 1,312
  • Total New Patients: 449
  • Conversion Rate: 34.2%
  • Lifetime Value of Patient: $1,495.00
  • Total Revenue Generated: $671,255
  • Cost Per Lead: $17.51
  • Cost Per New Patient: $51.16
  • Return on Total Investment: 2,921.93%

“Working with Zach has been great. His vision matches our vision. They’ve been a joy to work with and they’re doing a great job helping us grow our business.” – Dr. Jason Kucma

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