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Case Study: Camelot Chiropractic

How we helped a family chiropractic office add over $670k in revenue in 12 months.

Background:

Camelot Chiropractic is an established family chiropractic and wellness center located in Knightdale, NC.

For their marketing initiatives, the Camelot Chiropractic team wanted to achieve the following:

  • Expand their brand throughout the local communities within a 10 mile radius
  • Add 8-12 new patients per month from marketing efforts
  • Build an automated marketing system

The Process:

In Knightdale, NC, there are 7 chiropractic clinics with a total population of approx. 42,000. In the surrounding areas, there are dozens of more chiropractic care clinics. 

The average new patient special for Knightdale and the surrounding areas included an X-Ray, Chiropractic Adjustment, and Consultation for an average of $33.50.

Our approach to accomplishing the objectives Camelot Chiropractic had as well as competing with other chiropractic clinics in the area were comprised of the following services:

  • Website Redesign
  • Lead Generation Campaign
    • Facebook Advertising
    • Google Adwords Advertising
    • Landing Page Development
    • Content Development
    • Custom Conversion Tracking
    • Call Tracking
  • Sales Automation System
    • Automated Scheduling
    • Lead Notification System
    • Lead Nurturing Campaign

The Results:

716 Calls and 596 Lead Form Submissions
  • Timeline: 12 Months 
  • Total Ad Spend: $22,973
  • Total Leads: 1,312
  • Total New Patients: 449
  • Conversion Rate: 34.2%
  • Lifetime Value of Patient: $1,495.00
  • Total Revenue Generated: $671,255
  • Cost Per Lead: $17.51
  • Cost Per New Patient: $51.16
  • Return on Total Investment: 2,921.93%

“Working with Zach has been great. His vision matches our vision. They’ve been a joy to work with and they’re doing a great job helping us grow our business.” – Dr. Jason Kucma

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